Key Accounts - How to Strengthen Client Relationships

Overview

Is your organisation investing all of its energies on getting new clients? Do you currently realise the full potential of your existing client-base? The greatest mistake that most organisations make these days is to focus on new sales rather than building long-term, mutually beneficial relationships with their existing client base. Together we are going to explore how important it is for organisations today to retain their key clients and not focus on instant sales success.

In this course, we will look at the process of managing key accounts and what you can do personally to ensure your clients stay with you for the long term. This course is essential for Key Account Managers or anyone involved in building long-term relationships with their clients.

Course Content

On completion of this course, you will be able to;

• Understand and explain the importance of driving key accounts to higher relational levels and the manner in which this may occur;
• Understand and explain key account planning;
• Understand and explain the role and skills of successful key account managers.

Duration

1.5 hours (nominal)