Develop a Marketing Communications Plan

COST Prices include GST and are subject to change
Member Corporate Standard
$61.00 $75.00 $94.00
 

Overview

Is your retail business effectively reaching your target customers? Does your brand enjoy top-of-mind recall? This course provides you with the skills you need to prepare and develop an integrated marketing communications plan to enable the effective and efficient promotion of your products and services to your target market. Learn the best strategies to market your retail business and open the door to analytical and creative thinking on effective methods of communicating with your customers. This course will guide you through techniques on how to understand your customers and develop a communications plan to target specific customer groups.

Course Content

On completion of this course, you will be able to:

  • Understand processes to ensure retail marketing is effective;
  • Develop a marketing strategy;
  • Plan a budget for mediums to achieve marketing goals;
  • Identify common mistakes made in retail marketing;
  • Develop and manage with a retail promotions calendar;
  • Identify tools to effectively market a retail business.

Duration

This course will take you up to 1.5 hours (nominal) to complete.